Marketing
MBA Concentration

In today's fast paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Creating customer value involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also prize individuals who can help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service.

Marketing courses here at Rutgers University, School of Business-Camden (SBC) help the students develop their skills in strategic, conceptual and analytical thinking. Career paths typically pursued by MBAs with a marketing concentration include: brand management, market research, retail management, and professional sales.


To obtain an MBA concentration in Marketing, students must take the required core course of Marketing Management (53:630:508) followed by 3 marketing electives to be chosen from the following:

53:630:509. DATABASE MARKETING (3)
53:630:510. CONSUMER BEHAVIOR (3)
53:630:511. CUSTOMER ANALYTICS (3)
53:630:512. PRICING SRATEGIES (3)
53:630:514. RETAIL MANAGEMENT AND E-MARKETING STRATEGY (3)
53:630:515. GLOBAL MARKETING STRATEGY (3)
53:630:516. MARKETING PROBLEMS AND RESEARCH (3)
53:630:517. NEW PRODUCT DEVELOPMENT (3)
53:630:518. ADVERTISING AND PROMOTION MANAGEMENT (3)
53:630:519. STRATEGIC MARKETING CONCEPTS (3)
53:630:521, 522. DIRECTED STUDY IN MARKETING (3, 3)
53:630:670. SPECIAL TOPICS IN MARKETING (3)


Click here for descriptions of all marketing courses.

If you have any questions regarding a marketing concentration, please contact
Dr. Julie Ruth at jaruth@camden.rutgers.edu.