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 Barbara Bickart, Ph.D.
Associate Professor of Marketing
& Director of MBA Program
Ph.D., University of Illinois at Urbana-Champaign
Research
Interests:
Context effects on consumer judgments and decision-making; cognitive
aspects of questionnaire design; product display in retail
environments; effects of group interaction on consumer decision-making.
Courses
Frequently Taught:
Marketing Research; Marketing Management, Strategic Marketing Concepts.
Professional
Activities & Honors:
Member, Editorial Review Board – Journal of Public Policy and
Marketing; Recipient of 1998 Provosts' Award for Excellence in
Teaching.
Representative
Publications:
Robert Schindler and Barbara Bickart (2003) “Published 'Word of Mouth':
Referable, Consumer-Generated Information on the Internet,” in Curtis
Hauvgedt, Karen Machleit and Richard Yalch (eds.), Online Consumer
Psychology: Understanding and Influencing Behavior in the Virtual World.
Lawrence Erlbaum Associates, forthcoming.
Bickart, Barbara and
Robert Schindler (2001), "“Internet Forums as Influential Sources of
Consumer Information,” Journal of Interactive Marketing, Vol. 15,
No. 3 (Summer), 31-52.
Bickart, Barbara and
Norbert Schwarz (2001), “Service Experiences and Satisfaction
Judgments: The Use of Affect and Beliefs in Judgment Formation,”
Journal of Consumer Psychology, Vol. 11, No. 1, 29-41.
Simmons, Carolyn J.,
Barbara Bickart and Lauranne Buchanan (2000), “Leveraging Equity Across
the Brand Portfolio,” Marketing Letters, Vol. 11, No. 3, 210-220.
Buchanan, Lauranne,
Carolyn J. Simmons, and Barbara Bickart (1999), "Brand Equity Dilution:
Retailer Display and Context Brand Effects,” Journal of Marketing
Research, Vol. 36, No. 3(August), 345-355.
Bickart, Barbara and
David Schmittlein (1999), “The Distribution of Survey Contact and
Participation in America: Constructing a Survey-Based Estimate,”
Journal of Marketing Research, Vol. 36, No. 2(May), 286-294.
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Media Guide
Dr. Barbara Bickart, associate professor of marketing at the
Rutgers School of Business—Camden; editorial board member,
Journal of the Academy of Marketing Science; advisory board
member, Association for Consumer Research. She can discuss:
+Brand Management:
- Strategic brand management
- Word-of-mouth communication and its impact on brand
strength
+Consumer Behavior and Research:
- Effects of group interaction on consumer
behavior
- Customer satisfaction and attitudinal
measurement
- Effect of layout design on catalogue sales
- Contextual factors on decision-making
- Survey data validity
- Questionnaire design
- Word-of-mouth and consumer reviews on the
Internet
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+Communications:
- Effects of group interaction on consumer behavior
- Word-of-mouth on the Internet
+E-Commerce/Web Development:
- Word-of-mouth and consumer reviews on the
Internet
+ Polling/Survey Research:
- Attitude measurement
- Customer satisfaction measurement
- Polling burnout
- Effect of question wording and order in surveys
- Survey data validity
- Questionnaire design
- Effects of contextual factors in decision-making
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