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 Franklin Houston, Ph.D.
Associate Professor of Marketing
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Office Room: 256 |
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Phone Number: 856-428-2702 |
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E-Mail:
fshouston@aol.com |
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Home Page: None |
Ph.D., Purdue University
Expertise: Marketing Strategy;
Marketing Theory
Courses Frequently Taught:
Marketing Planning; Marketing Management
Dr. Houston is the co-author of the book Marketing
Exchange Transactions and Relationships and the editor of the book Marketing
Exchange Transactions, Relationships, and Their Media. His
numerous articles have appeared in the Journal of marketing, the Journal
of Marketing Research, the Journal of Advertising, the Journal
of Advertising Research, and Decision Sciences.
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Media Guide
Dr. Franklin Houston,
associate professor of marketing at the Rutgers School of
Business—Camden; author of the book “Marketing Exchange Theory”. He can
discuss:
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