FACULTY PROFILE
Banerjee, Snehamay
Baveja, Alok
Broussard, John
Day, Diana
Ganesh, Jai
Goh, Chon
Holtz, Brian
Houston, Franklin
Janes, Troy
Jansen, Ivo
Kahya, Emel
Kaufman-Scarborough, Carol
Kendall, Julie
Kendall, Ken
Kenis, Izzet
Kim, Sungsoo
Koza, Mitchell
Mascarenhas, Briance
Michelfelder, Richard
Morrin, Maureen
Nikiforov, Andrei
Parente, Ronaldo
Pilotte, Eugene
Porter, Gayle
Rabinowitz, Samuel
Ruth, Julie
Sambharya, Rakesh
Schindler, Robert
Spell, Chester
Strizhakova, Yuliya
Sundaresan, Shankar
Theodossiou, Peter
Vance, David
Yaari, Uzi

Faculty Profile

Carol Kaufman-Scarborough, Ph.D.
Professor & Associate Dean, Undergraduate Program

Office Room: 219
Phone Number: 856-225-6592
E-Mail: ckaufman@crab.rutgers.edu
Home page: http://crab.rutgers.edu/~ckaufman
Vita : Click here (PDF)

Ph.D., Temple University

Research Interests:
Shoppers with disabilities; time perception and use; scale development; sub-cultural consumer behavior.

Courses Frequently Taught: Retailing and E-Commerce, Global Marketing Strategy, Consumer Behavior.

Professional Activities & Honors:
Editorial advisory board for The Journal of Consumer Marketing. Manuscript Review Board for the Journal of Macromarketing. Recipient of Outstanding Retailing Educator Award (2005), sponsored by the Center for Retailing Studies, Texas A&M University; JCPenney; and the National Retail Federation; Academy of Marketing Science Outstanding Teacher in Marketing Award (2004), and Lindback Distinguished Teaching Award (2002).

Representative Prior Research:

Kaufman-Scarborough, Carol and Terry L. Childers (2009), “Understanding Markets as Online Public Places: Insights from Consumers with Visual Impairments,” Journal of Public Policy & Marketing, Volume 28 (1), special issue on consumption constraints, 16-28.[Download Paper]

Kaufman-Scarborough, Carol and Sandra Forsythe (2009), “Current Issues in Retailing: Relationships and Emerging Opportunities: Introduction to the Special Issue from the American Collegiate Retailing Association 2005 and 2006 Conferences,” Journal of Business Research, Volume 62, Number 5 (May), 517-520.[Download Paper]

Childers, Terry and Carol Kaufman-Scarborough (2009), “Expanding Opportunities For Online Shoppers With Disabilities,” Journal of Business Research, Volume 62, Number 5 (May), 572-578.[Download Paper]

Jay D. Lindquist and Carol Kaufman-Scarborough (2007), "The Polychronic-Monochronic Tendency Model: Scale Development and Validation," Time & Society. Vol. 16 No. 2/3, pp. 269–301. [Download Paper]

Kaufman-Scarborough, Carol (2006), “Time Use and the Impact of Technology: Examining Workspaces in the Home,” Time & Society, Volume 15 No. 1, pp. 57-80. [Download Paper]

Kaufman-Scarborough, Carol and Stacey Menzel Baker (2005), “Do People with Disabilities Believe the ADA Has Served Their Consumer Interests?” Journal of Consumer Affairs, 39:1 (Summer): 1-26. [Download Paper]

Kaufman-Scarborough, Carol and Judy Cohen (2004), “Unfolding Consumption Impulsivity: An Existential-Phenomenological Study of Consumers with Attention Deficit Disorder”, Psychology & Marketing, Vol. 21(8), 637-669. [Download Paper]

Baker, Stacey Menzel and Carol Kaufman-Scarborough (2001),“Marketing And Public Accommodation: A Retrospective On Title III Of The Americans With Disabilities Act,” Journal of Public Policy and Marketing, Volume 20, No. 2 (Fall), 297-304. [Download Paper]

Kaufman-Scarborough, Carol and Jay D. Lindquist (1999), “Time Management and Polychronicity: Comparisons, Contrasts, and Insights for the Workplace," Journal of Managerial Psychology, special issue on Polychronicity, Vol. 14, Numbers 3 /4, 288-312. [Download Paper]

Kaufman-Scarborough, Carol (1999), "Reasonable Access for Mobility-Disabled Persons is More Than Widening the Door," Journal of Retailing, Volume 75, No. 4, 479-508. [Download Paper]

Bluedorn, Allen C., Carol J. Kaufman, and Paul M. Lane (1992), "How Many Things Do You Like to Do at Once? An Introduction to Monochronic and Polychronic Time," The Academy of Management Executive, Volume 14, Number 3/4, 17 26. [Download Paper]

Kaufman, Carol J. and Sigfredo A. Hernandez (1991), "The Role of the Bodega in a U.S. Puerto Rican Community," Journal of Retailing, Volume 67, Number 4 (Winter), 375 396. [Download Paper]

Kaufman, Carol J., Paul M. Lane, and Jay D. Lindquist (1991), "Exploring More than Twenty Four Hours a Day: A Preliminary Investigation of Polychronic Time Use," Journal of Consumer Research, 18 (December), 392 401. [Download Paper]

 

Media Guide

Dr. Carol Kaufman-Scarborough, professor of marketing at the Rutgers School of Business—Camden; author, numerous articles appearing in national academic and marketing journals. She can discuss:

+ Consumer Behavior and Research:
  • Consumer behavior
  • The needs of disabled shoppers
  • Web design for disabled consumers 
  • Marketing research techniques
  • Subcultural consumer research
  • Retail marketing and e-commerce
  • Time perception and use
+ E-Commerce/Web Development:
  • Web design for disabled consumers
  • Retail marketing and e-commerce

+ International Business Issues (Marketing):

  • Global product development
    Cross-cultural communications
  • International marketing issues
  • U.S. marketing strategies abroad
+ Technology:
  • The impact of technology in work-at-home situations
  • Web design for disabled consumers

+ Disability Issues:

  • The needs of disabled shoppers
  • Web design for disabled consumers 
  • Retail implications of the Americans with Disabilities Act 
  • Color vision disabilities
  • Accommodations in store layout and retail display
+ Human Resources:
  • Measurement of time pressure
  • Polychronic time use (polychronicity) 
  • Time management 
  • Time perception and use in the organization
  • Americans with Disabilities Act
+ Retail Issues:
  • Consumer behavior
  • The needs of disabled shoppers
  • Shopping habits and time pressure 
  • Store hours of operation
  • Retail marketing and e-commerce 
  • Store layout and retail displays
+ Time Management:
  • Time management
  • Shopping habits and time pressure 
  • Time perception and use