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 Carol Kaufman-Scarborough, Ph.D.
Professor of Marketing & Undergraduate Program Director
Ph.D., Temple University
Research Interests: Shoppers with disabilities; time perception and use;
scale development; sub-cultural consumer behavior.
Courses Frequently Taught: Retailing and E-Commerce, Global
Marketing Strategy, Consumer Behavior.
Professional Activities & Honors:
Editorial advisory board for The Journal of Consumer Marketing.
Manuscript Review Board for the Journal of Macromarketing.
Recipient of Outstanding Retailing Educator Award (2005), sponsored by
the Center for Retailing Studies, Texas A&M University; JCPenney; and
the National Retail Federation; Academy of Marketing Science Outstanding
Teacher in Marketing Award (2004), and Lindback Distinguished Teaching
Award (2002).
Representative Prior Research:
Childers, Terry and Carol Kaufman-Scarborough, “Expanding Opportunities
For Online Shoppers With Disabilities,” forthcoming in the special ACRA
issue of the Journal of Business Research.
Parker, Richard, Carol Kaufman-Scarborough, and Jon C. Parker (2007),
“Libraries in Transition to a Marketing Orientation: Are Librarians’
Attitudes a
Barrier?” forthcoming, International Journal of Nonprofit
and Voluntary Sector Marketing.
Jay D. Lindquist and Carol Kaufman-Scarborough (2007), "The
Polychronic-Monochronic Tendency Model: Scale Development and
Validation," Time & Society. Vol. 16 No. 2/3, pp. 269–301.
Baker, Stacey Menzel, Jonna Holland, and Carol Kaufman-Scarborough
(2007) “How Consumers with Disabilities Perceive ‘Welcome’ in Retail
Servicescapes: A Critical Incident Study,” Journal of Services
Marketing, Volume 21, Issue 3 (2007), pp. 160-173.
Kaufman-Scarborough, Carol (2006), “Time Use and the Impact of
Technology: Examining Workspaces in the Home,” Time & Society,
Volume 15 No. 1, pp. 57-80.
Kaufman-Scarborough, Carol and Stacey Menzel Baker (2005), “Do People
with Disabilities Believe the ADA Has Served Their Consumer Interests?”
Journal of Consumer Affairs, 39:1 (Summer): 1-26.
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Media Guide
Dr. Carol Kaufman-Scarborough, professor of marketing at
the Rutgers School of Business—Camden; author, numerous articles
appearing in national academic and marketing journals. She can
discuss:
+ Consumer
Behavior and Research:
- Consumer behavior
- The needs of disabled shoppers
- Web design for disabled consumers
- Marketing research techniques
- Subcultural consumer research
- Retail marketing and e-commerce
- Time perception and use
+
E-Commerce/Web Development:
- Web design for disabled consumers
- Retail marketing and e-commerce
+
International Business Issues (Marketing):
- Global product development
Cross-cultural communications
- International marketing issues
- U.S. marketing strategies abroad
+ Technology:
- The impact of technology in work-at-home
situations
- Web design for disabled consumers
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+ Disability Issues:
- The needs of disabled shoppers
- Web design for disabled consumers
- Retail implications of the Americans with
Disabilities Act
- Color vision disabilities
- Accommodations in store layout and retail
display
+ Human Resources:
- Measurement of time pressure
- Polychronic time use (polychronicity)
- Time management
- Time perception and use in the organization
- Americans with Disabilities Act
+ Retail Issues:
- Consumer behavior
- The needs of disabled shoppers
- Shopping habits and time pressure
- Store hours of operation
- Retail marketing and e-commerce
- Store layout and retail displays
+ Time Management:
- Time management
- Shopping habits and time pressure
- Time perception and use
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