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 Briance Mascarenhas, Ph.D.
Professor of Management
Ph.D., University of California at
Berkeley
Research Interests: Strategy,
International Business, Rapid Growth, Market Entry
Courses Taught:
Management Policy, Business Policy, Global Strategic Management
Professional Activities & Honors:
School of Business and Provost Teaching Excellence Awards;
Editorial Review Board- Journal of International Management.
Representative Prior Research:
The Dynamics of Core Competencies in Leading Multinational Companies, California
Management Review, 1999.
Order of Entry and Performance in
International Markets, Strategic Management Journal.
Research Work in
Progress: Strategies of Rapid Growth Firms, Market Entry Timing.
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Media Guide
Dr. Briance Mascarenhas, professor of management at the Rutgers
School of Business—Camden, has been ranked by the journal
International Business and Strategy as one of the 10 most
prolific international strategy researchers in the world. He can
discuss:
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+ Airline Industry:
+ International Business Issues (China):
- China and international business strategy
- International airline industry
- Oil industry
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+ International Business Issues (Competition and
Strategy):
+ Transportation:
- International airline industry
- Oil industry
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