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Faculty
Profile
Maureen Morrin, Ph.D.
Professor of Marketing
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Office Room: 225 |
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Phone Number: 856-225-6713 |
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E-Mail: mmorrin@camden.rutgers.edu |
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Home Page: http://crab.rutgers.edu/~mmorrin |
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Vita : Click here (PDF) |
Ph.D.,
New York University
Research
Interests:
Professor Morrin conducts research on a variety of topics that affect the consumer decision-making process. One focus of her current research is on sensory marketing -- for example, exploring the impact of olfactory, visual, and haptic cues on consumer memory and evaluation. Her research has been published in journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Public Policy and Marketing. She is on the Editorial Review Board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Morrin is a graduate of New York University, where she was a Consortium Fellow. She has won teaching awards at NYU and Rutgers and currently enjoys teaching courses in Consumer Behavior, Customer Analytics, and Database Marketing. Her corporate experience includes fives years working in the fields of advertising and consumer packaged goods brand management.
Prof. Morrin discusses Scent Marketing External Link To Watch Video
Courses
Frequently Taught: Consumer Behavior, Customer Analytics, Database Marketing
Education
Ph.D.: New York University 1994
M.B.A.: American Graduate School of International Management 1985
B.S.F.S.: Georgetown University, School of Foreign Service 1982
Published Journal Articles:
Lwin, May O., Maureen Morrin, and Aradhna Krishna, (2010) "Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory" Journal of Consumer Psychology, 20(3), 317-326.
Kaufman-Scarborough, Carol, Maureen Morrin, and Eric Bradlow, (2010) "Improving the Crystal Ball: Harnessing Consumer Input to Create Retail Prediction Markets," Journal of Research in Interactive Marketing 4(1), 30-45.
Krishna, Aradhna, May Lwin, and Maureen Morrin, (2010) "Product Scent and Memory," Journal of Consumer Research 37(June), 57-67.
Chebat, Jean-Charles, Maureen Morrin and Daniel-Robert Chebat, (2009) "Does Age Attenuate the Impact of Pleasant Ambient Scent on Consumer Response?" Environment & Behavior, 41(2), 258-267.
Lee, Jonathan, Maureen Morrin and Janghyuk Lee (2009) "Managing Adoption Barriers in Integrated Banking Services," Journal of Services Marketing, 26 (7), 508-516.
Nenkov, Gergana, J. Jeffrey Inman, John Hulland and Maureen Morrin, (2009) "The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases," Journal of Marketing Research, XLVI (December), 764-776.
Nenkov, Gergana Y., Maureen Morrin, Andrew Ward, Barry Schwartz and John Hulland (2008) "Reexamination of Maximization: Factor Structure, Reliability and Validity Studies, and Derivation of a Short Form," Judgment and Decision Making, 3 (5), 371-388.
Morrin, Maureen, Susan Broniarczyk, Jeffrey Inman, and John Broussard (2008) "Saving for Retirement: Fund Assortment Effects on Asset Allocation Strategies of Novice Versus Expert Investors," Journal of Consumer Affairs, 42(2), 206-222.
Krishna, Aradhna and Maureen Morrin, (2008) "Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues," Journal of Consumer Research, 34 (6), 807-818.
Bechwati, Nada Nasr and Maureen Morrin, (2007) "Understanding Voter Vengeance," Journal of Consumer Psychology, 17(4), 277-291.
Chebat, Jean-Charles and Maureen Morrin, (2007) "Colors and Cultures: Exploring the Effects of Mall Decor on French- and Anglo-Canadian Consumer Perceptions," Journal of Business Research 60, 189-196.
Morrin, Maureen, Jonathan Lee and Greg Allenby, "Determinants of Trademark Dilution," (2006) Journal of Consumer Research, 33 (September), 248-257.
Morrin, Maureen and Jean-Charles Chebat, "Person-Place Congruency: The Interactive Effects of Shopper Style and Mall Atmospherics on Consumer Expenditures," (2005) Journal of Service Research, 8 (2), 181-191.
Schindler, Robert, Maureen Morrin and Nada Nasr Bechwati (2005), "Shipping Charges and Shipping Charge Skepticism: Implications for Direct Marketers' Pricing Formats,” Journal of Interactive Marketing, 19(1), 41-53.
Bechwati, Nada Nasr and Maureen Morrin (2003), "Outraged Consumers: Getting Even at the Expense of Getting a Good Deal," Journal of Consumer Psychology, 13 (4), 440-453.
Morrin, Maureen and S. Ratneshwar (2003), "Does It Make Sense to Use Scents to Enhance Brand Memory?" Journal of Marketing Research, 40 (1), 10-25. Received Bright Idea in Marketing and Brands Award from NJPRO/Seton Hall, 9/2004.
Morrin, Maureen, Jacob Jacoby, Gita Johar, Xin He, Alfred Kuss, and David Mazursky (2002), "Taking Stock of Stockbrokers: Exploring Momentum Versus Contrarian Investor Strategies and Profiles," Journal of Consumer Research, 29 (2), 188-198.
Alon, Anat, Maureen Morrin, and Nada Nasr (2002), "Comparing Journal of Consumer Psychology and Journal of Consumer Research," Journal of Consumer Psychology, 12 (1), 15-20. Reprinted in Consumer Behaviour, ed. Margaret Hogg, University of Lancaster, Sage Publications, June 2005, vol. 1, as part of the Sage Library in Business and Management series.
Jacoby, Jacob, Maureen Morrin, James Jaccard, Zeynep Gurhan, Alfred Kuss, and Durairaj Maheswaran (2002), "Mapping Attitude Formation as a Function of Information Input: On-line Processing Models of Attitude Formation," Journal of Consumer Psychology, 12 (1), 21-34.
Jacoby, Jacob, Maureen Morrin, Gita Johar, Alfred Kuss, Zeynep Gurhan, and David Mazursky (2001), "Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy," Journal of Psychology and Financial Markets, 2 (2), 69-79.
Morrin, Maureen and Jacob Jacoby (2000), "Trademark Dilution: Empirical Measures for an Elusive Concept," Journal of Public Policy & Marketing, 19 (2), 265-276.
Morrin, Maureen and S. Ratneshwar (2000), "The Impact of Ambient Scent on Evaluation, Attention and Memory for Familiar and Unfamiliar Brands," Journal of Business Research, 49 (2), 157-165.
Morrin, Maureen (1999), "The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes," Journal of Marketing Research, 36 (4), 517-525.
Jacoby, Jacob, Gita Johar, and Maureen Morrin. (1998), "Consumer Behavior: A Quadrennium," Annual Review of Psychology, 49, 319-344.
Jacoby, Jacob and Maureen Morrin (1998), "'Not Manufactured or Authorized by...': Recent Federal Cases Involving Trademark Disclaimers," Journal of Public Policy & Marketing, 17 (1), 97-107.
Industry
Experience
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Playtex Family Products, Stamford, CT 1989-1990
Associate
Brand Manager
Developed annual marketing plans for
company’s core brand, Playtex Tampons. Managed brand's profit and loss
statement, volume forecasts, trade and consumer promotion plans, and
advertising strategy.
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James River Corporation, Norwalk, CT 1987-1989
Assistant
Brand Manager
Developed
annual marketing plans for Bolt Paper Towels and Zee Paper Napkins.
Responsible for volume forecasts and trade and consumer promotion budgets.
Helped establish quality control system at recently acquired paper mill
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Ted Bates Advertising, New York, NY 1985-1987
Account
Executive
Managed
broadcast and print campaigns for Kal Kan Pedigree Dog Food. As brand
liaison for client and agency representatives, provided strategic analyses
of market positioning, media spending, and creative.
Memberships
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Association for Consumer Research
• Society for Consumer Psychology
• American Marketing Association
• Direct Marketing Association
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Media Guide
Dr. Maureen Morrin, associate professor of marketing at the
Rutgers School of Business—Camden. She can discuss:
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