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 Julie Ruth, Ph.D.
Associate Professor of Marketing
Ph.D., University of Michigan
Research Interests: Emotions
and Consumer Behavior, Marketing Relationships, Brand Marketing Strategy
including co-branding and sponsorships
Courses Frequently Taught: Marketing Management; Advertising and
Promotion Management; Principles of Marketing; International Study
Program in South Africa
Professional Activities & Honors:
Member: Association for Consumer Research, American Marketing
Association, American Academy of Advertising, Society for Consumer
Psychology
Editorial Review Board, Journal of
Advertising
Best Paper Award, Journal of
Advertising, 2003
Rutgers
University – Camden Provost’s Teaching Excellence Award, School of
Business Dean’s Award for Outstanding Teaching, University
of Washington Dean's Faculty Award for Undergraduate Teaching, University
of Washington First Interstate Faculty Teaching Award, Who's Who of
Business Higher Education
Representative Prior
Research:
The Power of Numbers:
Investigating the Impact of Event Roster Size in Consumer Response to
Sponsorship (with Bernard L. Simonin), Journal of Advertising, 2006
35(4), 7-20.
Social Influences on
Dyadic Giving Over Time: A Taxonomy From the Giver's Perspective (with
Tina M. Lowrey and Cele C. Otnes), Journal of Consumer Research,
2004, 30(4), 547-558.
"'Brought to You By
Brand A and Brand B': How Partner Brands Affect Consumers' Perceptions of
Joint Sponsorships" (with Bernard L. Simonin), Journal of
Advertising, 2003, 32 (3), 19-30. Recipient of the 2003 Journal of
Advertising Best Paper Award and 2004 "Bright Idea Award in Marketing
Sponsorship," awarded by Stillman School of Business at Seton Hall
and NJPRO.
Linking
Thoughts to Feelings: Investigating
Cognitive Appraisals and Consumption Emotions in a Mixed Emotions Context
(with Frédéric F. Brunel and Cele Otnes), (2002), Journal of the
Academy of Marketing Science, 2002, 30(1), 44-58.
Promoting
a Brand’s Emotional Benefits: The
Influence of Emotion Categorization Processes on Consumer Evaluations, Journal
of Consumer Psychology, 2001, 11 (2), 99-113.
Gift Receipt and the
Reformulation of Interpersonal Relationships (with Cele C. Otnes and
Frederic F. Brunel), Journal of Consumer Research, 1999, 25
(4), 385-402.
Is a Company Known by the
Company It Keeps? Assessing
the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (with
Bernard L. Simonin), Journal of Marketing Research, 1998, February
(1), 32-42.
Research work in
progress:
How
Products Transform Consumers' Lives
The Meaning of Product Consumption in
Apartheid and Post-Apartheid South Africa
Family Dynamics and Consumption among Resource-Poor
Consumers in South Africa
Relationship Management among Resource-Poor
Consumer-Merchants
The Social Roots of Consumptions Emotions
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Media Guide
Dr. Julie Ruth, associate professor of marketing at the Rutgers
School of Business—Camden; editorial review board member,
Journal of Advertising. She can discuss:
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+ Advertising:
+ Communications:
- Crisis control and corporate reputation
- Advertising
- The impact of gifts on consumers
+ International Business Issues (South Africa):
- South Africa and Namibia as emerging global
trade markets
- South Africa business development
- Subsistence consumers in South Africa
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+ Brand Management:
+ Consumer Behavior and Research:
- Advertising
- The impact of gifts on consumers
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