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Faculty
Profile
Julie Ruth, Ph.D.
Associate Professor of Marketing
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Office Room: 258 |
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Phone Number: 856-225-6695 |
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E-Mail: jaruth@camden.rutgers.edu |
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Home Page: None |
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Vita : Click here (PDF) |
Ph.D., University of Michigan
Research Interests:
Emotions and Consumer
Behavior, Marketing Relationships, Brand Marketing Strategy including
co-branding and sponsorships, Poor and Subsistence Consumers
Courses Frequently Taught: Marketing
Management; International Study Program in South Africa, Advertising and
Promotion Management; Principles of Marketing
Professional Activities & Honors:
Member: Association
for Consumer Research, American Marketing Association, American Academy
of Advertising, Society for Consumer Psychology
Associate Editor, Journal of Advertising;
Editorial Review Board, Journal of the Academy of Marketing Science,
Journal of Public Policy & Marketing, and International
Journal of Advertising
Best Paper Award, American Marketing Association
Conference August 2009; Best Paper, Consumer Psychology Track, American
Marketing Association Conference August 2009; Best Paper Award,
Journal of Advertising, 2003
Rutgers University – Camden Lindback Foundation Award
for Distinguished Teaching, Rutgers University – Camden Provost’s
Teaching Excellence Award, School of Business Dean’s Award for
Outstanding Teaching, University of Washington Dean's Faculty Award for
Undergraduate Teaching, University of Washington First Interstate
Faculty Teaching Award, Who's Who of Business Higher Education
Representative Prior Research:
Social Foundations of Emotions in Family Consumption
Decision Making (with Rachel Oakley Hsiung and Richard P. Bagozzi),
Social Influence, 2012 forthcoming.
“I’m Mad and I Can’t Get that Service Failure Off My Mind”: Coping and
Rumination as Mediators of Anger Effects on Customer Intentions (with
Yuliya Strizhakova and Yelena Tsarenko), Journal of Service Research,
2012 forthcoming.
And Now, Goodbye: Consumer
Response to Sponsor Exit (with Yuliya Strizhakova),
International Journal of Advertising, 2012, 31(1), 39-62.
Applying a Transformative Consumer Research Lens to
Understanding and Alleviating Poverty (with Christopher Blocker,
Srinivas Sridharan, et al.), Journal of Research for Consumers,
2011, 19.
Relationships and Commitment as Cornerstones in
Marketing Systems: Subsistence Consumer-Merchants in Chennai, India
(with Madhu Viswanathan and José Antonio Rosa), Journal of Marketing,
2010, 74 (May), 1-17.
A Family Systems Interpretation of How Subsistence
Consumers Manage: The Case of South Africa (with Rachel Oakley Hsiung),
in Product and Market Development for Subsistence Marketplaces,
José Antonio Rosa and Madhubalan Viswanathan, Volume Editors, 2007.
Oxford: Elsevier, 59-87.
The Power of Numbers: Investigating the Impact of Event
Roster Size in Consumer Response to Sponsorship (with Bernard L.
Simonin), Journal of Advertising, 2006, 35(4), 7-20.
Social Influences on Dyadic Giving Over Time: A
Taxonomy From the Giver's Perspective (with Tina M. Lowrey and Cele C.
Otnes), Journal of Consumer Research, 2004, 30(4), 547-558.
‘Brought to You By Brand A and Brand B': How Partner
Brands Affect Consumers' Perceptions of Joint Sponsorships (with Bernard
L. Simonin), Journal of Advertising, 2003, 32 (3), 19-30.
Recipient of the 2003 Journal of Advertising Best Paper Award.
Linking Thoughts to Feelings:
Investigating Cognitive Appraisals and Consumption Emotions in a
Mixed Emotions Context (with Frédéric F. Brunel and Cele Otnes), (2002),
Journal of the Academy of Marketing Science, 2002, 30(1), 44-58.
Promoting a Brand’s
Emotional Benefits: The
Influence of Emotion Categorization Processes on Consumer Evaluations,
Journal of Consumer Psychology, 2001, 11 (2), 99-113.
Gift Receipt and the Reformulation of Interpersonal
Relationships (with Cele C. Otnes and Frederic F. Brunel), Journal of
Consumer Research, 1999, 25 (4), 385-402.
Is a Company Known by the Company It Keeps?
Assessing the Spillover Effects of Brand Alliances on Consumer
Brand Attitudes (with Bernard L. Simonin), Journal of Marketing
Research, 1998, February (1), 32-42.
Research work in progress:
How Products Transform Consumers' Lives
The Meaning of Product Consumption in Apartheid and Post-Apartheid South
Africa
Consumer Emotions and Rumination Processes
Consumer Processing of Co-brands
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Media Guide
Dr. Julie Ruth, associate professor of marketing at the Rutgers
School of Business—Camden; editorial review board member,
Journal of Advertising. She can discuss:
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