Robert Schindler, Ph.D.
Professor of Marketing  

	Office Room: 253
	Phone Number: 856-225-6716
	E-Mail: rschindl@camden.rutgers.edu
	Home Page: None

Ph.D., University of Massachusetts

Expertise: Consumer Behavior

Research Interests:  Effects of price endings on the consumer and the implications of these effects for numeric information processing.  Motivational processes involved in consumer response to price promotions and other pricing tactics.  Prediction of consumer needs and the role of early experience in the formation of preferences.  Consumer decision-making in property and casualty insurance.  Word-of-mouth communication on the Internet and the factors behind its effectiveness.

Courses Taught:  Principles of Marketing, Pricing Strategies, Consumer Analysis

Representative Publications:

Schindler, R.M. (2006), “The 99-Price Ending as a Signal of a Low-Price Appeal,” Journal of Retailing, 82 (1), 71-77. Download Paper

Schindler, R.M. and R.F. Yalch (2006) “It Seems Factual, But Is It? Effects of Using Sharp Versus Round Numbers in Advertising Claims,” Advances in Consumer Research, Vol. 33, C. Pechmann and L.L. Price (eds.), Duluth, MN: Association for Consumer Research, 586-590. Download Paper

Bizer, G.Y. and R.M. Schindler (2005), “Direct Evidence of Ending Digit Drop-Off in Price Information Processing.”  Psychology & Marketing, 22 (October), 771-783. Download Paper

Schindler, R.M. and Bickart, B. (2005), “Published Word of Mouth: Referable, Consumer-Generated Information on the Internet,” in Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World, C.P. Haugtvedt, K.A. Machleit, and R.F. Yalch (eds.), Hillsdale, NJ: Lawrence Erlbaum Associates, 35-61. Download Paper

Schindler, R.M. (2004), “Fine Tuning a Retail Price,” Retail Navigator, Vol. 2 (Summer), http://www.retailnavigator.net/two.asp.

Simmons L.C. and R.M. Schindler (2003), “Cultural Superstitions and the Price Endings Used in Chinese Advertising,” Journal of International Marketing, 11 (2), 101-111. Download Paper

Schindler, R.M. and M.B. Holbrook (2003), "Nostalgia for Early Experience as a Determinant of Consumer Preferences,” Psychology & Marketing, 20 (April), 275-302. Download Paper

Schindler, R.M. and T.M. Kibarian (2001), "Image Communicated by the Use of 99 Endings in Advertised Prices," Journal of Advertising, 30 (Winter), 95-99. Download Paper

Schindler, R.M. (1998), "Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper Feelings," Journal of Consumer Psychology, 7 (4), 371-392. Download Paper

Schindler, R.M. and P.N. Kirby (1997), "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Consumer Research, 24 (September), 192-201. Download Paper

Schindler, R.M. and T.M. Kibarian (1996), "Increased Consumer Sales Response Through Use of 99-Ending Prices," Journal of Retailing, 72 (Summer), 187-199. Download Paper

Schindler, R.M. (1995), "Quick Choices As Targetable Units of the Consumer Decision Process," in Research in Marketing, Vol. 12, J. Sheth and A. Parvatiyar (eds.), Greenwich, CT: JAI Press, 219-250. Download Paper

Schindler, R.M. (1994), "Consumer Motivation for Purchasing Low-Deductible Insurance," in Marketing and Public Policy Conference Proceedings, Vol. 4, D.J. Ringold (ed.), Chicago, IL: American Marketing Association, 147-155. Download Paper