Ph.D. University of Connecticut
Research Interests: Consumer perceptions of
brands in developed and emerging markets. Effects of globalization on
consumer behavior. Assessment of the glocal youth market. Emotions and
consumer behavior. Consumer forgiveness in service failures. Alcohol
advertising and its effects on alcohol consumption.
Courses Taught: Marketing Research,
Advertising, Consumer Behavior, and Principles of Marketing
Professional Affiliations: Association for
Consumer Research, American Marketing Association, Society for Consumer
Psychology
Published Work:
Strizhakova, Yuliya, Robin Coulter and Linda
L. Price (2008). Branded products as a passport to global citizenship:
Perspectives from developed and developing countries. Journal of
International Marketing, 16 (4), 57-85.
Strizhakova, Yuliya, Robin Coulter and Linda L. Price (2008). The
Meanings of Branded Products: A Cross-National Scale Development and
Meaning Assessment. International Journal of Research in Marketing,
25, 82-93.
Strizhakova, Yuliya and Marina Krcmar (2007). Mood Management and
Video Rental Choices. Media Psychology,10 (1), 91-112.
Snyder, Leslie, Francis Milici, Michael Slater, Helen Sun and Yuliya
Strizhakova (2006). Effects of Alcohol Advertising Exposure on
Drinking Among Youth. Archives of
Pediatrics & Adolescent Medicine,
1, 18-24.
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Media Guide
Dr. Yuliya Strizhakova is an assistant
professor of marketing at the Rutgers School of Business –
Camden. She can discuss:
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+ Branding in Emerging Markets:
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Consumer associations with brands
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Cross-cultural comparisons of brand meanings
and usage
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Effects of globalization on young consumers
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Eastern Europe
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+ Emotions and Consumer
Behavior:
- Consumer emotional intelligence in service failures
- Emotions as drivers of consumer choices
- Consumer emotional regulation and coping
- Emotions and moods as drivers of consumer media use
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+ Consumer Forgiveness:
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