Shankar Sundaresan, Ph.D.
Assistant Professor of Management

Office Room: 260
Phone Number: 856-225-6719
E-Mail: sundares@camden.rutgers.edu
Home Page: http://crab.rutgers.edu/~sundares

Vita : Click here (PDF)

Education

  • Ph.D., University of Rochester, NY
  • M.S., University of Rochester, NY
  • B.Tech., Indian Institute of Technology, Madras
     

Expertise: Pricing of information goods and services, Knowledge Management, IT standards, IT in supply chains, automated database design

Courses frequently taught: Economics of Information Technology and Management, Management Information Systems, Telecommunications and Network Security Management, Telecommuniation and Internet Technologies.

Dr. Sundaresan studies information goods and services and their pricing strategies, exploring such topics as contingency pricing, pricing under obsolescence, and competition under value uncertainty. His research on the management of information resources includes the use of incentives in knowledge management systems and corporate IT standards. His research interests also span automated database design and information technology impact on supply chains. He was awarded the IBM Faculty Fellowship in 2003. His work won research awards in 1995, 96, 97 and 2002 at various premier IS conferences. Dr. Sundaresan's research has appeared in the Journal of Management Information Systems, International Journal of Electronic Commerce, Information Systems Frontiers, ACM Transactions on Database Systems, Data & Knowledge Engineering and other journals. He has served as an ad-hoc referee for many journals including Management Science, Information Systems Research, MIS Quarterly, and Journal of Management Information Systems.

Dr. Sundaresan was a member of the faculty at the Pennsylvania State University before joining Rutgers. He has also held software engineering and consulting positions at international corporations.

Publications and Current Research

  • Bhargava, Hemant and Shankar Sundaresan, “Computing as Utility: Managing Availability, Commitment and Pricing through Contingent Bid Auctions” Journal of Management Information Systems, Vol. 21, No. 2, Fall 2004, pp 201-227.
  • Bhargava, Hemant and Shankar Sundaresan, “Contingency Pricing for Information Goods and Services under Industrywide Performance Standard” Journal of Management Information Systems, Vol. 20, No. 2, Fall 2003, pp 113-116.
  • Balakrishnan, Anant, Soundar Kumara, and Shankar Sundaresan, "Manufacturing in the Digital Age: Exploiting Information Technologies in Customer-directed Product Realization" Information Systems Frontiers, 1:1, 1999, pp. 25-50.
  • Storey, Veda C., Debabrata Dey, Harald Ullrich, and Shankar Sundaresan, "An Ontology-based Expert System for Database Design Automation," Data & Knowledge Engineering, Vol. 28, No. 1, 1998, pp. 31-46.
  • Storey, Veda C., Roger H.L. Chiang, Debabrata Dey, Robert C. Goldstein, and Shankar Sundaresan, "Database Design with Common Sense Business Reasoning and Learning," ACM Transactions on Database Systems, Vol. 22, No. 4, December 1997, pp. 471-512.
  • Dewan, Rajiv M., Abraham Seidmann, and Shankar Sundaresan, "Communication in Hierarchical Organizations and Standards Policies for Information Technology," International Journal of Electronic Commerce, Vol. 1, No. 3, Spring 1997, pp. 43-63.
  • Dewan, Rajiv, Abraham Seidmann, and Shankar Sundaresan, "Strategische Keuzen bij IS-ifrastructuren: Bedrijfsstandaarden versus decentrale optimalisatie," Informatie, Jaargang 37 Themanummer, 1995, pp. 678-687.(Dutch version of the Conference best paper selected for Informatie )
  • "Incentives and Information Systems for Knowledge Sharing and Learning," with Zuopeng Zhang (under second round revision)
  • "Capacity Decisions for High-tech Products with Obsolescence," with Michael Pangburn (under second round review)
  • "Knowledge Markets in Firms: Knowledge Sharing with Trust and Signaling," with Zuopeng Zhang (under review)
  • "Browse and Switch: Retail-Online Competition under Value Uncertainty," with Anant Balakrishnan and Bo Zhang.
  • "Quality Uncertainty in IT-intensive Commerce: Optimal Design of Quality-Contingent Prices," with Hemant Bhargava.
  • "Incentives for Organizational Knowledge Discovery and Diffusion in Parallel Teams," with Zuopeng Zhang.
  • "Technology Adoption in Organizations: Use of Incentives and Standards for Control and Coordination," with Rajiv Dewan, MArshall Freimer and Abraham Seidmann.
  • "Dynamic Pricing for an Obsolescing Product with Heterogeneous Customers" with Michael Pangburn.
  • "Supply Chain Contracts for Managing Multi-tier Suppliers."

Honors and Awards

  • Trade-mark on the term Knowledge Quotient™ (KQ) (as part of a team at eBusiness Research Center)
  • IBM Faculty Fellow Award (2003)
  • Best mini-track paper (competitive strategy and IS), Hawaii International Conference on System Sciences (2003)
  • Winmill Software Faculty Fellow (1999)
  • Best Research Paper Award Entity-Relationship Conference '97
  • Best Research Paper Award, Workshop on Information Technology & Systems '96
  • Best Research Theme Paper Award, International Conference on Information Systems '95

Media Guide

Dr. Shankar Sundaresan, is assistant professor of management at the Rutgers School of Business—Camden. He can discuss:

 

+ Software Industry:

  • Pricing of IT goods and services

  • Contingent auction for utility computing

+Information Technology/Knowledge Management:
  • Incentives and information technology for knowledge sharing and learning in organizations
  • Incentives for innovation in parallel teams
  • Knowledge markets
+Supply Chain Management:
  • Role of IT in manufacturing
  • Information, contracts and supply chain structures

+Microprocessor Industry:

  • Pricing of high-tech products under obsolescence 

+ Pricing:
  • Pricing under quality uncertainty
  • Pricing under demand uncertainty
  • Pricing under value uncertainty
  • Pricing under obsolescence
+Database Management:
  • Automated database design
   

Top of Page

Rutgers University School of Business
227 Penn Street
Camden, New Jersey 08102-1656
Main (856) 225-6216
FAX (856) 225-6231
Contact Us
© 2007 Rutgers, The State University of New Jersey. All rights reserved.