FACULTY PROFILE
Banerjee, Snehamay
Baveja, Alok
Broussard, John
Day, Diana
Ganesh, Jai
Goh, Chon
Holtz, Brian
Houston, Franklin
Janes, Troy
Jansen, Ivo
Kahya, Emel
Kaufman-Scarborough, Carol
Kendall, Julie
Kendall, Ken
Kenis, Izzet
Kim, Sungsoo
Koza, Mitchell
Mascarenhas, Briance
Michelfelder, Richard
Morrin, Maureen
Nikiforov, Andrei
Parente, Ronaldo
Pilotte, Eugene
Porter, Gayle
Rabinowitz, Samuel
Ruth, Julie
Sambharya, Rakesh
Schindler, Robert
Spell, Chester
Strizhakova, Yuliya
Sundaresan, Shankar
Theodossiou, Peter
Vance, David
Yaari, Uzi

Faculty Profile

Briance Mascarenhas, Ph.D.
Professor & Area Head for Management, Strategy & International Business

Office Room: 257
Phone Number: 856-225-6720
E-Mail: mascaren@camden.rutgers.edu 
Home Page: http://crab.rutgers.edu/~mascaren
  Vita : Click here (PDF)

Ph.D.,  University of California at Berkeley

Research Interests: Strategy, International Business, Rapid Growth, Market Entry

Courses Taught:  Management Policy, Business Policy, Global Strategic Management

Professional Activities & Honors: School of Business and Provost Teaching Excellence Awards;  Editorial Review Board- Journal of International Management, Thunderbird International Business Review.

Representative Prior Research: 
The Dynamics of Core Competencies in Leading Multinational Companies, California Management Review, 1999.

Order of Entry and Performance in International Markets,  Strategic Management Journal.

Research Work in Progress:  Strategies of Rapid Growth Firms, Market Entry Timing.

 

Media Guide

Dr. Briance Mascarenhas, professor of management at the Rutgers School of Business—Camden, has been ranked by the journal International Business and Strategy as one of the 10 most prolific international strategy researchers in the world. He can discuss:
 

+ Airline Industry:

  • International airline industry

  • International business competition and market entry strategy

+ International Business Issues (China):
  • China and international business strategy
  • International airline industry 
  • Oil industry
     

+ International Business Issues (Competition and Strategy):

  • International business competition and market entry strategy

+ Transportation:
  • International airline industry
  • Oil industry