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Faculty
Profile
Julie Ruth, Ph.D.
Associate Professor of Marketing
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Office Room: 258 |
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Phone Number: 856-225-6695 |
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E-Mail: jaruth@camden.rutgers.edu |
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Home Page: None |
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Vita : Click here (PDF) |
Ph.D., University of Michigan
Research Interests: Emotions and Consumer Behavior, Marketing Relationships, Brand Marketing Strategy including co-branding and sponsorships
Courses Frequently Taught: Marketing Management; Advertising and Promotion Management; Principles of Marketing; International Study Program in South Africa
Professional Activities & Honors:
Member: Association for Consumer Research, American Marketing
Association, American Academy of Advertising, Society for Consumer
Psychology
Associate Editor, Journal of Advertising; Editorial Review Board, Journal of the Academy of Marketing Science and International Journal of Advertising
Best Paper Award, American Marketing Association Conference August 2009; Best Paper, Consumer Psychology Track, American Marketing Association Conference August 2009; Best Paper Award, Journal of Advertising, 2003
Rutgers University – Camden Lindback Foundation Award for Distinguished Teaching, Rutgers University – Camden Provost’s Teaching Excellence Award, School of Business Dean’s Award for Outstanding Teaching, University of Washington Dean's Faculty Award for Undergraduate Teaching, University of Washington First Interstate Faculty Teaching Award, Who's Who of Business Higher Education
Representative Prior
Research:
Relationships and Commitment as Cornerstones in Marketing Systems: Subsistence Consumer-Merchants in Chennai, India (with Madhu Viswanathan and José Antonio Rosa), Journal of Marketing, 74 (May), 1-17.
Emerging Lessons: For Multinational
Companies, Understanding the Needs of Poorer Consumers Can Be Profitable
and Socially Responsible (with José Antonio Rosa and Madhubalan
Viswanathan), Wall Street Journal, October 20, 2008, B12.
A Family Systems Interpretation of How Subsistence Consumers Manage: The
Case of South Africa (with Rachel Oakley Hsiung), in Product and
Market Development for Subsistence Marketplaces, José Antonio Rosa
and Madhubalan Viswanathan, Volume Editors, 2007. In the Advances in
International Management Series, Joseph Cheng and Michael Hitt, Series
Editors, Oxford: Elsevier, 59-87.
The Power of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship (with Bernard L. Simonin), Journal of Advertising, 2006 35(4), 7-20.
Social Influences on Dyadic Giving Over Time: A Taxonomy From the Giver's Perspective (with Tina M. Lowrey and Cele C. Otnes), Journal of Consumer Research, 2004, 30(4), 547-558.
‘Brought to You By Brand A and Brand B': How Partner Brands Affect Consumers' Perceptions of Joint Sponsorships (with Bernard L. Simonin), Journal of Advertising, 2003, 32 (3), 19-30. Recipient of the 2003 Journal of Advertising Best Paper Award and 2004 "Bright Idea Award in Marketing Sponsorship," awarded by Stillman School of Business at Seton Hall and NJPRO.
Linking
Thoughts to Feelings: Investigating
Cognitive Appraisals and Consumption Emotions in a Mixed Emotions Context
(with Frédéric F. Brunel and Cele Otnes), (2002), Journal of the
Academy of Marketing Science, 2002, 30(1), 44-58.
Promoting
a Brand’s Emotional Benefits: The
Influence of Emotion Categorization Processes on Consumer Evaluations, Journal
of Consumer Psychology, 2001, 11 (2), 99-113.
Gift Receipt and the
Reformulation of Interpersonal Relationships (with Cele C. Otnes and
Frederic F. Brunel), Journal of Consumer Research, 1999, 25
(4), 385-402.
Is a Company Known by the
Company It Keeps? Assessing
the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (with
Bernard L. Simonin), Journal of Marketing Research, 1998, February
(1), 32-42.
Research work in
progress:
How Products Transform Consumers' Lives
The Meaning of Product Consumption in Apartheid and Post-Apartheid South Africa
The Social Roots of Consumptions Emotions
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Media Guide
Dr. Julie Ruth, associate professor of marketing at the Rutgers
School of Business—Camden; editorial review board member,
Journal of Advertising. She can discuss:
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