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Faculty
Profile
Robert Schindler, Ph.D.
Professor of Marketing
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Office Room: 253 |
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Phone Number: 856-225-6716 |
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E-Mail: rschindl@camden.rutgers.edu |
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Home Page: None |
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Vita : Click here (PDF) |
Ph.D., University of Massachusetts
Expertise: Consumer Behavior
Research Interests: Effects of price endings on the consumer and the implications of these effects for numeric information processing. Motivational processes involved in consumer response to price promotions and other pricing tactics. Prediction of consumer needs and the role of early experience in the formation of preferences. Consumer decision-making in property and casualty insurance. Word-of-mouth communication on the Internet and the factors behind its effectiveness.
Courses Taught: Principles of Marketing, Pricing Strategies, Consumer Analysis
Selected Publications:
Schindler, R.M. , Pricing Strategies: A Marketing Approach Sage Publications, October 2011 http://www.sagepub.com/books/Book232613
Schindler, R.M. (2006), “The 99-Price Ending as a Signal
of a Low-Price Appeal,” Journal of Retailing, 82 (1), 71-77.
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Schindler, R.M. and R.F. Yalch (2006) “It Seems Factual,
But Is It? Effects of Using Sharp Versus Round Numbers in Advertising
Claims,” Advances in Consumer Research, Vol. 33, C. Pechmann and
L.L. Price (eds.), Duluth, MN: Association for Consumer Research,
586-590.
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Bizer, G.Y. and R.M. Schindler (2005), “Direct Evidence
of Ending Digit Drop-Off in Price Information Processing.”
Psychology & Marketing, 22 (October), 771-783.
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Schindler, R.M. and Bickart, B. (2005), “Published Word of
Mouth: Referable, Consumer-Generated Information on the Internet,” in
Online Consumer Psychology: Understanding and Influencing Consumer
Behavior in the Virtual World, C.P. Haugtvedt, K.A. Machleit, and
R.F. Yalch (eds.), Hillsdale, NJ: Lawrence Erlbaum Associates, 35-61.
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Schindler, R.M. (2004), “Fine Tuning a Retail Price,” Retail Navigator, Vol. 2 (Summer), http://www.retailnavigator.net/two.asp.
Schindler, R.M. and M.B. Holbrook (2003), "Nostalgia for
Early Experience as a Determinant of Consumer Preferences,”
Psychology & Marketing, 20 (April), 275-302.
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Schindler, R.M. and T.M. Kibarian (2001), "Image
Communicated by the Use of 99 Endings in Advertised Prices," Journal
of Advertising, 30 (Winter), 95-99.
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Schindler, R.M. (1998), "Consequences of Perceiving
Oneself as Responsible for Obtaining a Discount: Evidence for
Smart-Shopper Feelings," Journal of Consumer Psychology, 7 (4),
371-392. Download
Paper
Schindler, R.M. and P.N. Kirby (1997), "Patterns of
Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending
Effects," Journal of Consumer Research, 24 (September), 192-201.
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Schindler, R.M. and T.M. Kibarian (1996), "Increased
Consumer Sales Response Through Use of 99-Ending Prices," Journal of
Retailing, 72 (Summer), 187-199.
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Schindler, R.M. (1995), "Quick Choices As Targetable
Units of the Consumer Decision Process," in Research in Marketing,
Vol. 12, J. Sheth and A. Parvatiyar (eds.), Greenwich, CT: JAI Press,
219-250. Download
Paper
Schindler, R.M. (1994), "Consumer Motivation for
Purchasing Low-Deductible Insurance," in Marketing and Public Policy
Conference Proceedings, Vol. 4, D.J. Ringold (ed.), Chicago, IL:
American Marketing Association, 147-155.
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Media Guide
Dr. Robert Schindler, professor of marketing at the Rutgers
School of Business—Camden; author, numerous articles in
business, academic and general publications. He can discuss:
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