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Faculty
Profile
Yuliya Strizhakova, Ph.D.
Assistant Professor of Marketing
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Office Room: 252 |
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Phone Number: 856-225-6920 |
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E-Mail: ystrizha@camden.rutgers.edu |
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Home Page: |
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Vita : Click here (PDF) |
Ph.D. University of Connecticut
Research Interests: Consumer perceptions of brands in developed and emerging markets. Effects of globalization on consumer behavior. Assessment of the global youth market. Emotions and consumer behavior. Consumer forgiveness in service failures. Alcohol advertising and its effects on alcohol consumption.
Courses Taught: Marketing Research, Advertising, Consumer Behavior, and Principles of Marketing
Professional Affiliations: Association for Consumer Research, American Marketing Association, Society for Consumer Psychology
Published Work:
Strizhakova, Y., Coulter, R., & Price, L. (forthcoming). The young adult market in emerging markets: Assessing their glocal identity in a global marketplace. International Journal of Research in Marketing, special issue on global brands.
Strizhakova, Y., Coulter, R., & Price, L. (2011). Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. International Journal of Research in Marketing, 28(4).
Tsarenko, Y., & Strizhakova, Y. (forthcoming). Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain. European Journal of Marketing.
Strizhakova, Y., Coulter, R., & Price, L. (2008). Branded products as a passport to global citizenship: Perspectives from developed and developing countries. Journal of International Marketing, 16(4), 57-85.
Strizhakova, Y., Coulter, R., & Price, L. (2008). The meanings of branded products: A cross-national scale development and meaning assessment. International Journal of Research in Marketing, 25 (2), 82-93.
Strizhakova, Y., & Krcmar, M. (2007). Mood management and video rental choices. Media Psychology,10(1), 91-112.
Snyder, L., Milici, F., Slater, M., Sun, H., & Strizhakova, Y. (2006). Effects of alcohol advertising exposure on drinking among youth. Archives of Pediatrics & Adolescent Medicine, 1, 18-24.
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Media Guide Dr. Yuliya Strizhakova is an assistant professor of marketing at the Rutgers School of Business – Camden. She can discuss:
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